Why You Need Multiple Dating Profiles




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Big fan! I recently read that men are less likely to reach out or match with a woman who has a filled out/descriptive bio on a dating app. Do you think this is true? I’ve been following your tiktoks for a while and have used your advice for my bumble profile.


I’ve never heard this but that doesn’t mean there’s no truth to it. However, if accurate, I imagine the woman receives a wide range of responses and has to weed through a lot of junk.


By providing less substantive information on which to base potential compatibility, that widens the net in terms of possible matches. The fewer values/criteria to consider, the more likely it is someone will make a choice, especially if the main or only value considered is our physical presentation.


Cognitive Load Theory hypothesizes that our brains can only retain and process so much data at a time. If you ever had a match ask you a question that is answered within your profile, don’t automatically assume they didn’t make the effort to read your bio. They very well may have, but didn’t retain that particular bit of info. This is why I advise clients to include information that appeals to people senses and to use imagery. That’s when our sensory memory kicks in. When information is passed in a way that your potential match can associate a personal experience to it they’re more likely to remember it. That’s the benefit of having a bio. With an bio, you provide opportunities for potential matches to identify or relate to you. That’s a solid foundation on which to build rapport. Without a bio, you’ll spend exponentially more time asking the tedious questions like does the person drink, smoke, have pets, etc.


To be honest, I’m not against implementing an A/B test and creating 2 different profiles on different platforms. One - The A profile - could contain a fully-fleshed out bio and include all the basic stats like height, lifestyle choices (drinking, smoking, fitness, etc) and other pertinent background info. The B profile could include just a photo, your first name, and age.


I suspect the B profile will result in more matches.


I always suggest to my clients that they have at least two or three profiles on different platforms. One should be a traditional online dating platform like Match.com, a niche site dedicated to a certain interest, faith or lifestyle choice, and one mainstream dating app like Bumble or Tinder. By utilizing multiple platforms, users can play around a bit in terms of what information they share, the types of searches they do, etc. It also helps stave off boredom and burnout because they’ll be exposed to a wider variety of people.


Just remember that more matches does not mean greater success. Quantity of matches does not ensure quality. If all someone has to go on is a photo and age range, it makes sense that person will swipe right more often. There’s less chance of rejection.

The downside is people will end up with so many more matches they’ll be forced to engage in longer, more tedious message exchanges necessary to determine if there’s enough possible compatibility to merit a video or offline first date. In my opinion, the messaging stage is where so many matches go wrong because the conversations often devolve into a one-sided interview that inevitably leaves both parties annoyed.


If I had to say which option was best, I would always suggest writing a thoughtful bio. It demonstrates your investment in the process and helps you attract more targeted potential matches.


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